YouTube Marketing: Take it to the Next Level
No company can deny it. YouTube marketing has opened up new opportunities in advertising. Online tools are the biggest resource a company has for reaching a very large audience simultaneously, and the bigger the audience, the better the tools. Social networks like Facebook and Twitter have gained marketers’ recognition as advertising outlets, but YouTube is behind when it comes to traffic and allows businesses to market their products through online videos. Since new add-ons are provided by YouTube every day, the opportunities never stop!
YouTube Marketing Reasons
This is the reason to bring your marketing efforts to YouTube. You can market directly to your audience via the video format while connecting with them through comments and channels. YouTube has a variety of sharing options just like you can see on blogs or social networks. YouTube users can share videos via Facebook, Twitter, email, and various other internet media. This function is perfect for loyal customers to share their success with the company with just a click of the mouse pad. And your focus is on making sharing company success easy, right?
YouTube also now has a feature called “real-time updates”. With this feature, the company sees YouTube moving towards social networking, making bright hopes of connecting directly via YouTube with subscribers. Another very useful feature for marketers is YouTube Insights Statistics and Data about videos. It allows you to track how many YouTube views your video receives, the rate at which your video message is successful through ratings, and the audience base demographics. And guess what? Free.
Through YouTube, viewers can also comment on videos. The essence of marketing is interacting with the audience in a way that brings products and people together! Online, people have no problem expressing their thoughts. When viewers comment on a video, marketers automatically get honest responses to current videos and receive ideas for new videos.
Four Ways to Improve Your YouTube Marketing
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Researching the audience
This goes back to Marketing 101. Research is at the heart of your YouTube marketing strategy. Before turning on video software, some serious research needs to be done to find out exactly what keywords will be required for your video to get views. A keyword search will tell you what product or service demand, YouTube competition you will face, and the audience that is looking for you. A keyword search is a must for YouTube. Don’t base videos on Google keyword searches. Find YouTube’s keyword search tool that’s reported to be productive and rely on it for your video keywords.
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Keeping It Short
Be aware of the length. Keep video ads short and to the point. They need a specific audience and last for about 3 minutes. Three minutes is a common deadline for audience focus, and after this time you may lose their attention. Splitting a long video shorter is a great way to captivate the viewer while explaining everything there is to explain in a video series.
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Creativity
Make use of the keywords you find in your search in creative ways. People on YouTube expect entertainment, not boring advertisements that play before the videos they want to watch. Get creative with your videos! Only videos that get people to respond will have a productive impact as a marketing strategy. Captivate the audience while still providing a good overview of the product or service you provide. When your YouTube audience finds your keyword-optimized, entertaining video, you can go viral. Every company wants positive videos everywhere; it gives them good publicity and it’s free!
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Incentives
People love free things. By providing a way for people to receive free product or service samples, marketers can increase their popularity and make serious conversations about their company. It’s easy to content on the web with free downloads; Non-web based products can be provided by mail. Once viewers like what they’re experiencing, they’ll be sure to come back to your YouTube channel and comment!
