In the present day rapidly changing world when it comes to advertising and marketing options for your new product or service, one thing turns into abundantly clear – There is one method that has proven itself over and over once more and is not affected by the new media or internet. It is the outside billboard advertising.
It is so appealing and successful in fact, that in 2006, American agencies spend over five and a half Billion Dollars on this kind of advertisement alone. With advances in printing technology, the commercials become better, quicker, and cheaper. Outdoor billboard marketing provides the business proprietor with the most ‘bang for the buck’, a very important factor in the trendy economy which causes all of us to rethink our expenses.
Billboards Grab Attention. It is a passive ride that does not require the potential purchaser to be active. It is available in front of him as he passes by using it in his daily routine. Usually, this is a distraction from a dreary journey. A well-designed, nicely placed outdoor billboard marketing will get thousands of views per hour.
The advertisement is there to be considered 24 hours a day, 7 days a week, rain or shine. What other medium can offer that variety of availability? Not television, with 30-second ads, if they are viewed at all and now not zapped by Tivo, nor a newspaper or magazine advert that gets read once. It reaches hundreds of people daily, and it can be focused on a certain population using strategic locations. When outdoor billboard advertising is used effectively the ad is delivered frequently and on an ongoing basis.
Outdoor billboard advertising and marketing your product or service is there for a long length of time. Repeated viewing creates familiarity with the brand. Traffic gridlocks in the world’s biggest cities make for repeated viewing by heaps of people a day.
You would be pleasantly surprised if your notion that the cost of putting up billboard advertising and marketing is prohibitive. The cost of putting up 10 doors billboards, for a month, will be equal – or less – to running a full web page ad in a major newspaper, one single time. Which will be extra effective and viewed by extra people?
In the past billboard advertisements have been hand-painted and mounted on a frame. It required a crane to put them up. Today’s computer technological know-how enables the ads to be designed and printed on poster-board or vinyl paper and glued to the billboard frame. The result is excellent quality, vivid colors, and a top-quality advertisement.
By choosing outdoor billboard marketing as the advertising method, you are getting the most cost-effective, excessive impact technology reachable today.