How to Build a Better Business With Daily Emails
The daily emails is an email that is sent every day like you are talking to a friend or loved one. And don’t you want to talk to that person every day? Of course, you will and that’s why daily email works so well.
If you care about staying in touch with someone, then you have to make the effort. A successful business needs to pay attention to its customers, so it’s important to stay connected. One way to do this is by sending daily emails to the contact list using Cold email outreach software.
There are many arguments for and against daily email. Let’s take a look at some of the things you should consider when deciding how often to send your emails.
What is daily email?
No trick questions here – daily emails are just like that, emails are sent daily from businesses to customers. That’s the simple part. The hard part is deciding whether that’s what you want or not.
Most people get a lot of email in their inbox and are more concerned with keeping their content to a minimum. However, businesses that lack communication are easily forgotten. Businesses need to walk a fine line when deciding how many emails to send to their subscribers.
The email has the advantage of going directly to where the customer is – for most people, checking email on the phone means that a business is completely in their hands. Of course, it should be pushed as much as possible.
Open email
The first concern of a business marketing strategy is getting customer contact details and keeping customers subscribed. The email that is not registered as spam. But emails that customers don’t want, or that come in too often, can feel like spam which means customers are less likely to unsubscribe.
The real trick is to send emails that add value to subscribers. If someone is interested in receiving your email, they will welcome you as often as you like. So the real question is, how do you send an email that people want to open?
Write a compelling daily email
To write an email that people want to open, you have to make it worth it. That’s even more important when you want to increase the frequency of the emails you send. Here are some ways to keep your email interesting, even if it’s sent every day.
Find a niche market. Depending on your business, you will have specific knowledge to share. That information can be used to your advantage to create emails that people want to open. For example, a beauty brand might offer beauty tips, product recommendations, and application techniques. Financial brands may offer different tips for saving and budgeting.
Be on topic. If you can gather relevant news and information and present it in one place, it gives your subscribers a reason to open your emails, even daily. It takes a little effort to stay up to date with the latest news, but it’s a great way to make your email relevant and engaging.
Promote products. If you have contacts, they signed up for a reason – so keep them interested in what you have to offer. Showcase a new product or talk about different uses for the product you already have.
Make a digest. The digest is a newsletter built on an idea, using a variety of curated sources from across the internet. It’s designed to be informative, like a blog post, but delivered straight to your contact’s inbox, and enhanced with a variety of sources.
Sales feature. Everyone is interested in saving money, so a promotional email is likely to be welcomed. Show product types with reduced prices, provide incentives to buy multiple items, and offer codes for discounts at the checkout.
Work with your provider for daily email
Note that many providers will limit the number of emails you can send per day. Popular email service providers like Outlook and HubSpot have restrictions depending on your history and the level of accounts you have. This email provider offers between 100 to 1,000 emails per day depending on the provider and plan, so if your contact list is longer than that, you should choose a professional provider.
Keep in touch.
Opting to send daily emails is a big step that can increase customer loyalty, but it will take a greater effort to stay relevant. You have to decide whether you can produce enough quality content to keep customers engaged every day, or whether a less frequent schedule will be a better fit for your business.
Regardless, the basic principles of daily emailing remain the same no matter how often you email – you need to keep in regular contact with customers and potential customers who offer their details, and when you do get content it will add real value to life.
Make sure your subscribers feel cared for, and use your email service to your advantage. The daily email is a big commitment, but it pays off if you do it right.
A HUGE advantage of daily email
- They position you as a true expert. If you know something, share it. The more you share it, the more people will see it. Familiarity breeds trust and makes you an expert in a certain field.
- Get your writing on display. The more emails you write each day, the more practice you get in writing. It also creates opportunities for you to present your voice as a writer.
- Your knowledge is shown daily. Without pushing, without shouting from the roof. Daily emails subliminally show your knowledge of a subject to the world
- Your credibility is built by default. Daily email requires discipline. You have to sit down every day and write. In doing so, you demonstrate the consistency of effort and that’s a special superpower of daily email writers. When most people go off in different directions, you show that you are a consistently disciplined person and that you deserve the job.
- Your services are sold more easily. You have become a trusted friend because readers know you. They start to like you and eventually trust you. Why don’t they buy from trusted friends?
Conclusion
Daily email sounds scary. There is a general belief that readers will flock to unsubscribe.
And some do. After all, they’re not the customers you want them to be. You only want to talk to people who like to hear from you.
Daily emails flex your consistency muscles. Show readers that you are a disciplined person and very quickly they discover that you are very good at a topic.
Customers want to deal with experts. Like great friends, they want to hear from people who will help their lives flourish. As your relationship grows, people will know, like, and trust you and will do business with you through untrustworthy and inconsistent strangers.
