Ten Elements of a Good Product Label Design
There are no hard and fast rules you can follow to create a well-designed product label. However, most of us recognize an attractive design when we look at it. Why? Because certain elements will make a label design attractive and attractive like making Bath and body labels. This article will guide you through the main design elements of product labels and provide tips on how to use these elements to your advantage.
-
Color
To attract the attention of someone strolling down a supermarket aisle, you need to use color well. The color you choose for your label depends on several things. You need to make sure that the colors you choose for the labels don’t collide negatively to reduce the visual appeal of the whole package. Luckily, there are tools to help you choose colors that go well together. Which you can use to help choose interesting color combinations for your labels.
-
Graphics
Attractive graphics will also help draw attention to your product. With stock photography and illustrations so cheap these days. You can then use these images on your product label, making sure to check the license agreement. A picture can be worth 1,000 words on a product label because it draws attention to your product.
-
Readability
Color and graphics will help attract attention, but if your labels aren’t easy to read at first glance, you’re missing out on people. They say you only have 2-3 seconds to grab the attention of a shopper wandering the grocery store aisles which is ample time to read just a handful of words. You should have your brand or company name and two or three words describing the product in a typical large enough to read from six feet away.
-
Fonts
Speaking of type, your font choice is an important decision and deserves as much attention as choosing colors and graphics. Don’t choose one of the standard Windows fonts like Times New Roman or Arial, and also avoid using excessive fonts such as Papyrus or Corsiva Monotype. The important thing to remember is that you want the type to be attractive and easy to read.
-
Materials
Before you even start the design process, you need to consider label materials. Your design must “match” the material. Common material options include white, clear, or cream textured paper. The clear material allows for a “labelless look” which can be especially striking if you have a colored container or product. The white material gives you the most flexibility with the design, as you can make white any color you like, or you can use a white background. For an old-world look, textured cream paper can be very effective and popular in wineries where you want to convey a handmade image.
-
Label Done
Whether you choose a glossy or matte finish on your labels is a decision that depends on the type of image you want to convey. Matte lamination can give a more classic look that’s very easy to read, while the gloss will add a bit of impact to the color of the label and give it a glossy, reflective look. If you can’t decide between matte and glossy, take a little order of both and test – see what people find the most attractive.
-
Label Size
Front and back labels allow you to elegantly separate front brand information from material and regulatory information, but they can be more expensive than large packaging labels. If you use a cover label, then it’s important to keep the front “panel” with important brand information because that’s what consumers will see as they navigate the aisle.
-
Shape
You can draw attention to your labels by using unusual shapes. This will require an initial investment of a new print which can cost several hundred dollars depending on the size and complexity of your design. Here’s one trick that can save you money on buying custom dice. Use clear labels and simulate unusual shapes using white ink to create the shape you want, so it will appear that your labels have a unique shape even though they are simple rectangular labels.
-
Themes for Multiple Flavors
With multiple flavors of the same product, it’s important to maintain consistency with the main design elements of your label. Whether someone sees a peach, orange, or lime flavor, they should be able to immediately recognize that they are the same company and brand. A company that does an excellent job of maintaining a consistent yet distinct look between flavors. Each flavor has a simple illustration covering the flavor with a similar scene as the background.
-
Contact Information
It’s not about making your label design more attractive, but making your labels more than just a passive sales and marketing tool. An 800 number, website, and physical address can all easily be printed on the label. You can provide a custom website on your label for customers to sign up for email lists, so you can gather information and start interacting with your good customers.
When designing your label, it’s important to consider what your competitors are doing. If most of the establishments in your space have very colorful, glossy labels, perhaps a more plain, softer look will make you stand out on the supermarket shelf. Take many of the elements mentioned here and differentiate yourself from the competition. Giving it a new and attractive look invites customers to choose your product.
As we said at the start of this article there are no hard and fast rules for good label design, but if you take a walk down the aisles of a grocery store and look at product labels that have worked, you’ll see that they share many elements in common. . Of course, most of these successful products have labels created by professional graphic designers, so if you can afford it, I firmly believe it’s money well spent. But if you’re on a budget or prefer to do it yourself, consider these ten elements when creating your product label.
